Founded in 1961 Mothercare Plc is a retailer specialising in a wide range of products for expectant parents, parents and babies and children up to the age of eight. They have a good online presence as well as stores both on the high street and out of town. Mothercare initially focused their attention on offering a range of nursery equipment, pushchairs and baby equipment. They further expanded to offer clothing for children up to the age of five and more recently eight. They stock a wide range of toys suitable for the same age group from baby toys to first bicycles and trikes.