Trading as Tesco, Tesco Plc is the third largest retailer in the world, with shops in seven countries in Asia and Europe. This British supermarket chain sells groceries and general merchandise. Tesco was founded in 1919, although it didn’t get the name Tesco until 1924 and has grown from an initial 100 stores in the UK to over 2500. The original stores sold groceries but in the early 1990’s Tesco diversified and began selling books, clothing, electronics and children’s toys including trikes and bicycles. In addition to their high street stores, Tesco had - until summer 2018 - an internet presence for their non-grocery items.