About Chad Valley

Chad Valley began life as a printing company in the late 19th century and they moved into the production of soft toys shortly before World War I. It wasn’t until after 1945 however, that they really took off as a toy manufacturer adding printed tin plate toys to their list of products. During the 20th century, Chad Valley was one of the leading toy manufacturers in the UK. The brand is now owned by Sainsbury's following their acquisition of Argos. Chad Valley produces a wide variety of quality toys from soft toys to their very popular My First Trike which adapts as a child grows.